…the rise of brand journalism and a greater requirement for custom content created and direct brand channels… via Story-telling still the most important skill of all – Public Relations Institute of Australia.
…what exactly is content marketing? It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display… via Why Content Marketing Is King | Entrepreneur.com.
Wonderfully succinct guide to writing.
The end result, I predict, is that sales per book published are going to decrease as much as 20% next year… …and the short head of the bestseller list is going to be a good place to be for a while to come. But the midlist (which means most books) is going to see sales per book go down… …Bad for people who publish them the traditional way. via “Sales per book”.
Some quite valid thoughts in this post. Has my mind ticking over with regard to our marketing approach…
In his article over at the Software Advice blog titled “The Birth of a Category Known as Contact Management“, Mike Muhney (co-founder of ACT! Software) brings out some history surrounding where ACT! came from.
What struck me was the fact that it was born of a need, a need both he and Pat Sullivan had. It was not born of a thought “what can we make that will make money”, but rather, “we need to do x, let’s make something that will do x. Hey, other’s need it too…”.
The first reason why ACT! was successful is because it did the core things that sales people needed.
Mike and Pat sold the sales people of host of laptop makers on the benefit of using ACT!. They then sold it to others. Remember, that once you sell a salesperson on an idea, it’s incredibly hard to un-sell them on it.
The second reason that ACT! was successful is because the targeted the right niche.
There’s a lesson in there for all of us, we need to deliver the core thing that our clients are paying for, and make sure that we are marketing to the right people.