Niche Thoughts Gareth Macleod has a short, yet insightful article titled The Disconnected Niche. I think he’s spot on with his thoughts re identity, anonymity and the niche opportunity it presents. If you're new here, you may want to subscribe to my RSS feed or learn more about me, Ben Hamilton or link to me via LinkedIn. I can be found tweeting at @benhamilton. Thanks for visiting!