The problem with Google Apps and CRM is that the integration between these two data silos (company data and customer data) is underdeveloped, and the integrations, overall, have poor to middling support from the CRM vendors. via TechRepublic.
Larry Page (CEO of Google) says:
There are basically no companies that have good slow decisions … There are only companies that have good fast decisions. As companies get bigger, they slow down decision making, and that’s a big problem. via Google’s Biggest Threat Is Google – NYTimes.com.