ben.hamilton.id.au » King http://ben.hamilton.id.au what I find interesting in tech and CRM Sun, 13 Nov 2011 21:37:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Comprehension is king http://ben.hamilton.id.au/general/comprehension-is-king?utm_source=rss&utm_medium=rss&utm_campaign=comprehension-is-king http://ben.hamilton.id.au/general/comprehension-is-king#comments Wed, 03 Sep 2008 02:35:50 +0000 Ben Hamilton http://ben.hamilton.id.au/?p=38 Continue reading →]]> When I was doing web development work, we oft liked to say “Content is king” it is vital for search engine optimization. #

My point of view on this has changed today: Content is not and never has been king. #

My new point of view is this: Comprehension is king. #

This is because you can have all the content you want, if the reader of your content, your client, does not comprehend it, then what was the point? #

Content must be comprehended by your intended readers. #

Is content any less important. No, simply that comprehension is MORE important and the structure of that content aids or hinders comprehension. #

It also made me realise that most of what I post here has been primarily for one of two reasons: #

  1. My comprehension – so I don’t forget what it is or where it is
  2. For one of my clients comprehension – so they can have a reference point to an issue
At lunch talking with an associate it was one of those little ‘light bulb’ moments for me – that Comprehension is king and that this is why I post on my blog. #]]> http://ben.hamilton.id.au/general/comprehension-is-king/feed 0