I’ve got back from the the Sage Insights conference on the Sunshine Coast, Australia. There were a couple of things that I’ve found of key interest:
We saw a demo of the Sage ACT! Premium for Web HTML5 interface. Really liked the look of this, quite excited about this as I’m sure a number of our clients are going to love this.
Got to speak with some Sage NA staff re the 2012 ‘feature that isn’t a feature’ Sage Analytics. I see this as being of benefit to a number of our clients as it allows them to quickly rearrange a view of their data to show their key metrics.
Hearing the continuing focus on allowing the clients to choose if they want on-premise deployment or cloud/private cloud deployments. Good to know the plan is not to force clients into a SaaS only model like Salesforce.
Hearing Chris Gordon at SwiftPage (providers of Sage ACT! E-Marketing) talk about what they’ve seen work for e-marketing users and give examples of those. Great info.
Of course it was great to catch up in person with those that came from the Sage USA, Sydney and Melbourne and especially the other ACC’s that attended from around Australia and New Zealand. The next 12 months promise some change. I’m looking forward to it.
What struck me was the fact that it was born of a need, a need both he and Pat Sullivan had. It was not born of a thought “what can we make that will make money”, but rather, “we need to do x, let’s make something that will do x. Hey, other’s need it too…”.
The first reason why ACT! was successful is because it did the core things that sales people needed.
Mike and Pat sold the sales people of host of laptop makers on the benefit of using ACT!. They then sold it to others. Remember, that once you sell a salesperson on an idea, it’s incredibly hard to un-sell them on it.
The second reason that ACT! was successful is because the targeted the right niche.
There’s a lesson in there for all of us, we need to deliver the core thing that our clients are paying for, and make sure that we are marketing to the right people.
The premise: The web is where the PC industry was before the Mac. No standard UIs. Big opportunity.
Listened to Dave this morning on the ride to work. He’s mentioned Bootstrap from Twitter before, but in his podcast here he explains the why it is such a good thing. The great thing here is that his podcast is one that will help for non-developers understand why it’s important.
I wonder if people on the #SageACT dev team, or any of the add-on developers have looked at this for use in the Sage ACT! Premium for Web product? I’d be interested if they are leveraging others work in this area or if they’ve re-invented the wheel, you’ll need to listen to the podcast to get what I’m asking.
If you develop web apps, I recommend you go listen to it, because it’s only 17 minutes long it ain’t gonna bust up your day to hear a little history and see how it might improve the future.