More Cheese, Less Whiskers

On the ride to work this morning I listened to the podcast over at Duct Tape Marketing, where John Jantsch interviews Dean Jackson who “outlines several case studies in which he applies the customer’s best interest approach and produces incredible results where the sales only approach had failed miserably.”

Really enjoyed listening to this, and will a few more times yet.

via More Cheese, Less Whiskers :: Small Business Marketing Blog from Duct Tape Marketing.

Style Guide

What is a style guide?

A style guide or style manual is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting of a document. See Wikipedia for more.

A List Apart have a style guide that I think is quite usable, such that I now loosely base our own style guide on it for an internal wiki that contains our procedures.