On the ride to work this morning I listened to the podcast over at Duct Tape Marketing, where John Jantsch interviews Dean Jackson who “outlines several case studies in which he applies the customer’s best interest approach and produces incredible results where the sales only approach had failed miserably.”

Really enjoyed listening to this, and will a few more times yet.

via More Cheese, Less Whiskers :: Small Business Marketing Blog from Duct Tape Marketing.