What & Why Content Marketing
| […what exactly is content marketing? It’s the creation and publication of original content – including blog posts, case studies, white papers, videos and photos – for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display… via Why Content Marketing Is King | Entrepreneur.com](http://www.entrepreneur.com/blog/220587). |
Written on October 31, 2011