When I was doing web development work, we oft liked to say “Content is king” it is vital for search engine optimization. #

My point of view on this has changed today: Content is not and never has been king. #

My new point of view is this: Comprehension is king. #

This is because you can have all the content you want, if the reader of your content, your client, does not comprehend it, then what was the point? #

Content must be comprehended by your intended readers. #

Is content any less important. No, simply that comprehension is MORE important and the structure of that content aids or hinders comprehension. #

It also made me realise that most of what I post here has been primarily for one of two reasons: #

1. My comprehension – so I don’t forget what it is or where it is
2. For one of my clients comprehension – so they can have a reference point to an issue

At lunch talking with an associate it was one of those little ‘light bulb’ moments for me – that Comprehension is king and that this is why I post on my blog. #

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